As we witness paradigm shift on the Internet from PCs to smartphones, we see the flood of mobile apps in app stores. At this juncture of time, even if one has a quality app, they need to take help of any digital marketing company for applying effective mobile app marketing strategies to get the maximum exposure. Have a look at mobile app advertising for more info on this.
Smartphones usage increases by leaps and bounds and enterprises are eager to take the benefits from it. One of the best ways to gain the benefits of mobile technology is mobile app. But, as numerous companies come forward with their apps, it is a long row to hoe for any newcomer to get enough traffic or say, attention of smartphone users. Not only entrepreneurs, but also developers require effective marketing campaign for promoting their quality apps on app stores.
In short, for marketing of product or brand or getting good bucks through an app, marketing of a mobile app is essential. It provides an app a chance to shine and plays a crucial role in ensuring the success of any app.
There, digital marketing company lends a helping hand. Such company applies its marketing strategy with a combination of both traditional and social media marketing concepts. Before knowing about its cyclical method of mobile app marketing, let’s go through some quick stats:
As per one survey, number of app users will probably cross 4.4 billion marks in 2017.
A prediction stats that app downloads will cross 310 billion by 2016.
Another data reveals that mobile apps have generated $35 billion in revenue in 2014 and probably it will cross the mark of $74 billion by 2016.
Mobile app marketing strategy:
It includes four major domains:
App Store Optimization: It includes the presentation of the app in the best way possible in all the app stores.
Announcement: It includes an announcement of your app through blogs and other publications and inviting feedback for further steps.
Advertisement: On the basis of feedback, marketing company starts commercials of your app.
Use Social Media and SEO techniques: Finally, to make your app viral, the company uses social media and the latest SEO techniques extensively.
In short, digital marketing company is keen to run an aggressive mobile app marketing campaign. A marketing company analyzes and addresses all marketing requirements for your app through in-house professionals in app store optimization, SEO, and SMO. It eventually results in brand building, loyalty building and an increase in revenue.
Some of the companies provide the facility to hire a dedicated team of SEO and SMO for working exclusively on your app as well. All you require is to determine the right marketing company that can fulfill all app marketing requirements.